Mike Lovatt
Mike Lovatt is a co-founder of Omnipressent, the book publisher, and a semantic SEO specialist with close to twenty years in search. Mike Lovatt is the director of M&B Marketing SARL, a digital marketing consultancy focused on search visibility, content strategy and entity-based optimisation.
Mike Lovatt is a co-founder of Omnipressent, the book publisher, and a semantic SEO specialist with close to twenty years in search. Mike Lovatt is the director of M&B Marketing SARL, a digital marketing consultancy focused on search visibility, content strategy and entity-based optimisation.
Mike Lovatt co-founded Omnipressent alongside AI James Dooley, Paul Truscott and Peter Victor Jones.
Who is Mike Lovatt?
Mike Lovatt has spent close to twenty years in SEO, which means he has outlasted every trend cycle, every algorithm panic and every death the industry has ever announced. He now specialises in helping businesses become discoverable across both traditional and AI-powered search engines, with entity-based optimisation at the centre of the work.
He writes the way he talks: direct, no fluff, no sugarcoating. Mike Lovatt has little patience for theory that does not lead to action, and even less for the sanitised best practice advice that dominates most SEO content. His view is simple: this is a business, you have to spend money to make money, and anyone pretending otherwise is selling something.
Why did Mike Lovatt co-found a publishing company?
Mike Lovatt co-founded Omnipressent because the industry moves fast, AI has made it move faster, and the practitioners adapting in real time were not the ones writing the books. You either stay on the front foot and evolve with the industry or you get left behind, and Omnipressent exists to publish for the people who would rather hear what actually works than what looks good on a conference slide.
The four founders share one belief: modern brands must be omnichannel and omnipresent, showing up consistently everywhere customers and machines look. As the project was books, the name wrote itself: Omnipressent, the press inside omnipresent.
What books has Mike Lovatt co-authored?
Mike Lovatt is a co-author of Link Building in the Era of AI Search Engines and AEO GEO LLM Seeding AI SEO — Or Whatever The F$ck You Want to Call It, both published by Omnipressent, with further titles in production.
Where else can you find Mike Lovatt?
Mike Lovatt publishes at mikelovatt.com.
Meet the other Omnipressent co-founders: AI James Dooley, Paul Truscott and Peter Victor Jones, or browse the full Omnipressent catalogue.
You will deal with a partner, not an account manager.
The list is deliberately short so that stays true. If you write to us, one of the four founders reads it.