OMNIPRESSENT
Talk to us about your book
Omnipressent
AEO GEO LLM Seeding AI SEO — Or Whatever The F$ck You Want to Call It

10 practitioners

Kindle edition · 2026
Published title

The machines answer with names. The businesses named win.

AEO GEO LLM Seeding AI SEO — Or Whatever The F$ck You Want to Call It is a book by 10 practitioners, published by Omnipressent on 28 July 2026.

Buy on Amazon

About the book

The search industry is having the stupidest argument in its history. This book refuses to join in.

Is it Answer Engine Optimisation? Generative Engine Optimisation? LLM SEO? AI SEO? LLM seeding? For two years, grown adults with agencies and speaking slots have drawn diagrams distinguishing acronyms from each other while their clients remain completely invisible to every AI system on earth.

Meanwhile the actual shift is enormous. Customers now ask ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews who to trust, and the machines answer with names. The businesses named win. The businesses the machines cannot confidently identify do not exist.

Then ten practitioners take the stage, one chapter each, with unfiltered opinions on AEO versus SEO and the future of search. It is not a polite book. It is occasionally sweary, openly hostile to hype, and allergic to conference-slide advice.

What is inside

  • What actually changed — selection replaced ranking, entities replaced pages, and the evidence base widened to the entire web.
  • What never changed — crawling, quality, reputation and compounding still decide everything.
  • The one discipline behind every acronym — make your entity unmistakable, publish genuine answers, earn independent corroboration, and stay consistent everywhere machines read.
  • The technical playbook — entity resolution and disambiguation, how retrieval pipelines select sources, content that gets cited, the corroboration moat, and how to measure a game with no rankings.
  • The field guide to the snake oil — the certification grifters, the guarantee merchants and the volume merchants, and the tells that expose all three.

Authors

AI James Dooley, Paul Truscott, Mike Lovatt and Peter Jones are co-founders of Omnipressent. See every Omnipressent author.

Publisher
Omnipressent
Publication date
28 July 2026
Format
Kindle edition
Language
English
ASIN
B0HBX3K2WQ

Where to find it

AEO GEO LLM Seeding AI SEO — Or Whatever The F$ck You Want to Call It is listed on 6 independent platforms, each carrying the same title, authors and publisher.

Amazon Amazon UK Goodreads Google Books Google Play Google Scholar
This book has a site of its own at aeogeollmseeding.com. That site is the entity home for the book; this page is the publisher’s record of it. The description of Omnipressent given there is reproduced from this site word for word, so the two make one claim rather than two.