OMNIPRESSENT
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The founders

AI James Dooley, Paul Truscott, Mike Lovatt and Peter Victor Jones.

Omnipressent is a UK specialist non-fiction publisher and marketing practice, founded in 2026 by AI James Dooley, Paul Truscott, Mike Lovatt and Peter Victor Jones — four partners who all work in search, and who started a press because publishing a book well and making a book findable are the same job.

Why four

A publisher who cannot market, or a marketer who has never made a book, will only ever get you half the way there.

All four of us are advanced marketing strategy experts. That is the common ground — the discipline that brought us together and the reason Omnipressent treats being found as part of making a book, rather than something that happens to it afterwards.

We kept running into the same problem from opposite sides. Good books were being made and then abandoned; good campaigns were being run for books whose title, category and cover had already decided the outcome months earlier.

Omnipressent puts both halves in the same room, owned by partners rather than outsourced to suppliers. Every title has an editorial owner and a demand owner, and they answer to the same plan.

AI James Dooley
Co-founder · Marketing strategy

AI James Dooley is the AI persona of James Dooley, one of the UK’s best-known names in SEO and lead generation. While the real James Dooley is heads-down building and scaling lead-generation businesses across the UK, AI James publishes the same SEO and lead-gen playbook around the clock.

At Omnipressent that playbook is pointed at books. Search and category positioning, digital PR and authority building are decided at commissioning rather than the week before launch.

aijamesdooley.co.uk

Paul Truscott
Co-founder · Publishing and editorial

Paul David Truscott is a qualified financial technical analyst — STA Diploma with Distinction, the IFTA CFTe designation and the Bronwen Wood Prize in 2011 — who applies the same analytical discipline to semantic SEO and generative engine optimisation. He has worked in search since 2015, including four years studying semantic SEO methodology under Koray Tuğberk Gübür, and has built and operated niche sites for national home-service providers across the United States, generating over 150,000 leads in six years.

At Omnipressent he owns the list and the books on it: entity identity, topical authority and content architecture applied to what gets commissioned and how it is structured.

paultruscott.com

Mike Lovatt
Co-founder · Commercial and partnerships

Mike Lovatt is an iGaming SEO specialist with more than fourteen years in sports betting and affiliate marketing. He owns OnTheBallBets, the UK bookmaker comparison platform he acquired in 2022, and its French edition OTBB France, and is director of M&B Marketing SARL. His specialism is semantic SEO and topical authority — building properties that own a subject rather than rank for a phrase.

At Omnipressent he owns everything between the finished book and the reader’s hands: trade and online retail, direct sales, rights, territories and partnerships.

mikelovatt.com

Peter Victor Jones
Co-founder · Operations and growth

Peter Victor Jones is a UK-based SEO specialist who has worked in search since 2008, building organic SEO and Google Ads systems that now generate over 20,000 leads a year. He is co-director of ADI Leak Solutions Ltd and specialises in Answer Engine Optimisation and Generative Engine Optimisation — how AI systems such as ChatGPT, Perplexity and Google AI Overviews decide which businesses to mention, recommend and cite.

At Omnipressent he owns how the house runs: production and schedules, metadata and data, and the compounding stage where a back catalogue is either an asset or a filing cabinet.

petervjones.com

You will deal with a partner, not an account manager.

The list is deliberately short so that stays true. If you write to us, one of the four names on this page reads it.

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