AI James Dooley
Co-founder · Marketing strategy
The founders
AI James Dooley, Paul Truscott, Mike Lovatt and Peter Victor Jones.
Four partners, all of them advanced marketing strategy experts, running a press. Omnipressent exists because publishing a book well and making a book findable are the same job, and almost nobody treats them that way.
Why four
A publisher who cannot market, or a marketer who has never made a book, will only ever get you half the way there.
All four of us are advanced marketing strategy experts. That is the common ground — the discipline that brought us together and the reason Omnipressent treats being found as part of making a book, rather than something that happens to it afterwards.
We kept running into the same problem from opposite sides. Good books were being made and then abandoned; good campaigns were being run for books whose title, category and cover had already decided the outcome months earlier.
Omnipressent puts both halves in the same room, owned by partners rather than outsourced to suppliers. Every title has an editorial owner and a demand owner, and they answer to the same plan.
The founding partners
Paul Truscott
Co-founder · Publishing and editorial
Mike Lovatt
Co-founder · Commercial and partnerships
Peter Victor Jones
Co-founder · Operations and growth
You will deal with a partner, not an account manager.
The list is deliberately short so that stays true. If you write to us, one of the four names on this page reads it.